Your new idea is pulling at your brain, making its way down your arms, through your hands, and out your fingers, tapping away on your keyboard, putting your newly formed thoughts onto “paper”, bringing your thought leadership into the real world, ready to share. Then…
as you are about to transform your most brilliant point into words, your mind flutters, the idea slides to the left, to be replaced by thoughts of what your next offer should be, and how you are going to cover the next payment on your credit card.
as you are about to transform your most brilliant point into words, you focus in on how to explain it, your confidence builds, more ideas flow, and you are finally ready to share your new ideas with the world.
What is the difference that results in the idea-sliding versus confidence-building endings to this thought leader story?
There is no difference. The cause of both endings is:
When money is tight (and debt increasing) staying focused, working on, and sharing your thought leadership can feel impossible.
When money is flowing (and debt is low or non-existent) your thought leadership flows freely and feels effortless.
Whether for Good or for Evil, the light or dark side of the force, your money is having an impact on your thought leadership.
Three ways money is negatively impacting your thought leadership
- Rushed offers – when your business is low on funds, or struggling to get by, or carrying a lot of debt the need to make sales creates a lot of pressure. Instead of developing your thought leadership you spend time thinking of new offers you can make now, and quickly, to try and relieve the money pressure. Not only do these offers take time away from your thought leadership work, but so do the clients you get from these offers, further reducing your ability to develop your most important work.
- Interrupted creativity – the pressure of money has a huge affect on your creativity. The creative mind works best when not feeling pressured or having to worry about other important things. The more time your brain is spending working through money challenges the less time it is processing new ideas to build your thought leadership.
- Reduced self-care – dealing with money pressures takes up time, a lot of time. The need to try and make more money leads to more time spent in your business and less time spent taking care of your Golden Goose. This reduction in self-care has a serious effect on your energy, and low energy is not conducive to thought leadership breakthroughs.
Three ways money is positively impacting your thought leadership
- Marketing and Promotion – when you have money in your business you can spend money on your business. These funds allow you to properly market and promote your thought leadership. Visibility is an essential ingredient to the growth of your ideas, so the more you can spread your ideas the stronger your thought leadership will become.
- Confidence – when your current business is working and money is flowing, you feel better about all of your ideas, about your service delivery, and about your ability to share with the world. This confidence allows you to talk about your thought leadership with a strong energy that makes people notice and listen.
- Time to focus – Having money so you can say “yes” to your thought leadership helps you say “no” to opportunities unless they support your ideas, giving you more time to focus and work on developing, and sharing, your thought leadership.
The good news is, there are ways to transition yourself from money negatively affecting your thought leadership, to money having a positive impact:
Three ways to use money to support your thought leadership
- Save money for your thought leadership – try building money for your thought leadership into your business money plan and use this money only for expenses related to your big idea. Take 5%, 10% or an amount of your choice from every client payment you receive and put it into your Thought Leadership Savings Account. As the money in that account grows you will be able to say “yes” to more of the growth opportunities you have for your big idea.
- Cut back on expenses – developing your thought leadership can take time away from money generating activities in your business. Reviewing your expenses and find places where you can make cuts in your spending and save money. Cutting your monthly expenses reduces the money stress you are feeling, putting less pressure on you to make new offers that are not a fit.
- Create a solid money foundation – as a thought leader your personal and business finances are forever linked together. Trying to activate your creativity and build your thought leadership on a shaky personal or business money foundation will be a challenge. Creating a money management system that works for both your personal life and business will give you the strong foundation you need to develop your thought leadership.
There is no way of stopping the impact money is having on your thought leadership, but you can reframe how you look at and control your money so that the impact is a positive one, your creativity flows, and your thought leadership grows and helps change the world.